Sporting Apparel
High tech microfibers and fabrics have been developed and are gaining significant market share given that they are light weight and comfort. Despite their popularity, the materials still have many drawbacks given that they are manufactured from a single type of material; and, in the case where more than one material is used they are not graduated to account for the graduated insulatory needs of the body. Warmer Weave’s graduated materials can address the “hot-and-cold” zones in sporting apparel by graduating fabric properties.
Companies such as Head®, Nike®, Under Armour®and Lululemon Athletica® have name recognition and compete for market share for sporting apparel. The current trend in sporting apparel is to tailor clothing to one’s personalized comfort, specifically targeting comfort through personalized fitness gear.
Cabela’s® has introduced Thermal Zone sportswear that combines three weights of Polartec® fabric into one garment. This is a new trend that is being developed using several types of materials sewn together to make an individual garment more comfortable. While this supports the trend for the development of thermo-zoned clothing it is patchwork whereas the material Warmer Weave, Inc. is developing has varying thermal properties using a unique weaving process that allows for greater comfort with one seamless fabric.
With this trend towards high tech fabrics, Warmer Weave’s graduated fabrics are strategically positioned to further develop existing company products targeting individual comfort zones and minimizing high perspiration areas with gradual weaves and knits using high tech fabrics as well as conventional natural fabrics.